KEY FEATURES

  • Product catalogue with filtering;
  • Layaway;
  • View the shelf stock;
  • Add to «favorites»;
  • Electronic discount card;
  • Promotions;
  • Find store on the map;
  • Contact the in-store consultant
    and ask a questions by means of the app.

PROJECT OBJECTIVE

Increase sales and key performance indicators (KPI)
of “Красное&Белое” retail chain and provide
the customers with a handy mobile app.

    KPI:

  • Traffic in outlets;
  • Average check;
  • Purchase frequency;
  • Pre-ordering frequency;
  • Number of the cards
    registered through the app.

PRODUCT CATALOGUE
WITH FILTERING

Customer can look through the product information
and find the needed product quickly.

LAYAWAY

Customer can add the products to the shopping cart
and make a reservation. Afterwards,
he/she should come to the store and take the order away.

VIEW THE SHELF STOCK

Moreover, customer can find out
how many goods are left
and where he/she can find them.

6, ul. Onezhskaya

3 p. in stock

Price: 1559.00 RUB.

ELECTRONIC
DISCOUNT CARD

Now there is no need to carry the discount card
around as it is always in your smartphone.

RESULTS

  • Retail sales, average check, purchase frequency
    and traffic in outlets have increased
    (numerical measures are non-public);
  • The number of pre-orders from the app
    increased 6 times within the last six months;
  • More than 70,000 cards were registered
    in the app within the last six months;
  • More than 415,000 users install the app;
  • The app is in TOP 5 of App Store
    in its category.