Krasnoe & Beloe

Mobile application for a company store retail branch
'Krasnoe&Beloe'. A leading company in alcohol beverage retail,
over 4 000 shops throughout Russia.

Awards 2017

ТОP-3 AppStore
и Google Play

3 500 000+


Increase sales and key indicators of 'Krasnoe&Beloe'
branch as well as provide customers with
a handy mobile application.


more than 3 500 000 people
have installed the application

over the last half a year
the number of orders from the app
has increased sixfold

is listed TOP 3 App Store
and Google Play in the
'Food and beverage' category

the sales, average receipt amount, purchase
frequency and customer traffic in retail outlets
have increased

more than 1 500 000 registered
cards in the application over the last
half a year


Goods catalogue
with filters

A customer can read the information
about the products and quiclky
find the desired item


Nearest shop search

The app can map a route to the retail outlet
and make a list of your favourite shops,
that will be shown first


Search with tips

Pop-up tips and the most popular requests
make an item selection even easier


Stocks display
and booking

A customer can get the information on quantity
and location of the desired items as well as add
to cart and book them

Everything on one screen

Item card

An item card includes all information which is needed for a successful purchase,
and other users reviews help to make the right choice. The app also helps
to add an item to the favourites and share it in social media


Digital discount card

No need to take the discount card with you
anymore as it is always in your phone


Alcohol beverage

Point your smartphone camera at QR code of the receit
or scan an item excise label and the app will
show you the information about the item shortly

Interactive learning

Welcome screens

Concern for new users is important, so that is why we added
5 welcome screens that provide a short explanation on the main app
functions and help to evaluate its full functionality

Contact us

Order the mobile app
development and we will
tell you how to use
all its features